We Are in This World to Do Something Amazing.
I have never been interested in living only one version of myself. I have studied law, competed as an athlete, built a service company and developed ideas in fitness and skincare. None of it followed a straight line, but every stage taught me how to turn an idea into work that can be sustained.
This page is where those different parts of my life come together.
I'm Lorena
I come from a Latin family where loyalty, responsibility and hard work were part of everyday life. I studied law, but much of what shaped me happened outside a classroom. From an early age, I was observant, curious and interested in understanding how things worked. That curiosity taught me to recognize opportunities, question what could be improved and find practical ways to turn an idea into something real.
Long before I became an entrepreneur, I discovered fitness. Training gave me a type of discipline that I could not have learned from books. As a competitive athlete, I learned to follow a plan when progress was slow, make adjustments without abandoning the goal and accept that physical change takes longer than motivation lasts.
Those lessons stayed with me when my life moved into business.
Building in the Real World
Today, I am co-owner of Trashit Dumpster Services, a company we have built to serve multiple areas across Florida.
Building Trashit required much more than having a good business idea. We had to coordinate service, drivers, customers, sales, accounting, administration and daily operations while the company continued growing.
My role has required me to create organization where it was missing, improve the way departments work together and make decisions while dealing with real consequences. Some systems worked. Others had to be corrected or rebuilt completely.
That experience is where much of my business knowledge comes from. It was not learned only through courses or theory. It came from helping operate a company, managing problems as they happened and understanding that growth creates new responsibilities at every level.
I Didn't Leave Fitness Behind When I Entered Business
I am still an athlete, but I am also a businesswoman, a wife and a woman with more than one interest.
Today, I am developing Xculpted, my fitness platform, as well as projects in skincare and education. These are not random businesses added to a list. Each one comes from something I have lived, studied or wanted to understand more deeply.
Fitness taught me how to work with my body. Business taught me how to organize people and responsibilities. Skincare opened another area of study connected to aging, performance and the way women care for themselves.
I am still learning while I build. What has changed is that I now understand how important it is to create a process before expecting something to grow.
“I am still learning while I build. What has changed is that I now understand how important it is to create a process before expecting something to grow.”
What Are You Trying to Build?
You may be working on your body, organizing an idea or trying to create a new direction for yourself. The goal may be different, but the first questions are often the same: What do you want? What is getting in the way? What can you realistically maintain?
I created the IGNIA Process Guide to help you answer those questions and organize a starting point.